Privacy Policy

Privacy Policy for Silverstone Rockville Owner, LLC

Seneca (“Community,” “We,” “Us”) respects your privacy and is committed to protecting it through our compliance with the following Privacy Policy. This policy describes:

  • The types of information we may collect from you or that you may provide when you visit our website ( or via email, text or other electronic messages between you and the Community.
  • Our practices for collecting, using, maintaining, protecting and disclosing that information.
  • Our policies and practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, your only recourse is not to use our website.  However, you do have the option to opt-out of some tracking (see: “Choices About How We Use and Disclose Your Information”)

This policy does not apply to information collected by us offline or through other means or by any third-party site or content or applications that may link to or be accessible from or on our website.

By accessing or using the website, you agree to this privacy policy.  This policy may change from time to time (see: “Policy Change Notification”).

Information We Collect About You and How We Collect It

As used herein, the term “personal information” means information that relates to an identified or an identifiable individual (e.g., your name, physical address, telephone number, email address, social security number); and the term “non-personal information” means any information other than personal information that we may collect from you, such as anonymized data.

For example, we collect several types of information from and about users of our website, including information:

  • That is about you but individually does not identify you, such as your age, gender and interests; how you came to the website (e.g., search engine, third-party website, media campaign or email); and the pages and features of the website you use.
  • By which you may be personally identified, such as name, postal address, email address or telephone number
  • About your Internet connection, the equipment you use to access our website, and your location.

We collect this information:

  • Automatically as you navigate through the site.  Information collected automatically may include IP addresses and information collected through cookies, Web beacons and other tracking technologies (see: “Usage Details, IP Addresses and Cookies and Other Technologies”), such as your device ID, your browser type and language, access times, and any referring website address.
  • Directly from you when you provide it to us (see: “Information You Provide to Us”).
  • From third parties, for example, our business partners.
Usage Details, IP Addresses, and Cookies and Other Technologies

As you navigate through and interact with our website, we may automatically collect certain information about your equipment, browsing actions and patterns.  The information we collect automatically is statistical data and does not identify any individual.  It helps us improve our website and deliver better and more personalized future services by enabling us to:

  • Estimate our audience size and usage patterns.
  • Analyze and develop the Community’s sales and marketing strategy, determine how visitors find the Community and its website, the user’s interest regarding the Community’s services, and how to improve the Community’s website.
  • Store information about your preferences, allowing us to customize our website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies).  Cookies are a technology of Web browser software that allows Web servers to recognize the computer used to access a website.  A cookie is a small file placed on the hard drive of your computer.  You may refuse to accept browser cookies by activating the appropriate setting on your browser.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.

Flash Cookies.  Certain features of our website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our website.  Flash cookies are not managed by the same browser settings used for browser cookies.  For information about managing your privacy and security settings for Flash cookies, see “Choices About How We Use and Disclose Your Information.”

Information You Provide to Us

The information we collect on or through our website may include:

  • Information that you provide by filling in forms on our website.  This includes, but is not limited to, information provided when you submit a request for information or to be contacted by the Community; a request for materials from the Community (e.g., DVDs, white papers and brochures); registering for an event; or subscribing to email communication.
  • Records and copies of your correspondence (including e-mail addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our website and of the fulfillment of your orders.
  • Your search queries on the Site.
How We Use Your Information

The Community and/or its agents use information that we collect about you or that you provide to us, including any personal information:

  • To provide you with information, products or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • For marketing purposes.
  • To present our website and its contents to you.
  • To allow you to participate in interactive features on our website.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

The Community may also disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on the Community; (b) protect and defend the rights or property of the Community; and, (c) act under exigent circumstances to protect the personal safety of users of the Community, or the public.

We do not limit the ways in which we might use or share non-personal information – and we reserve the unencumbered right, but not the obligation, to use or share non-personal information – because non-personal information does not identify you.  For example, we may freely share non-personal information with affiliated companies, vendors, suppliers, representatives and other individuals, businesses and government entities.

Job Applicants.  If your personal information is submitted when applying for a position with the Community, the information will be used solely in connection with considering and acting upon your application.  We may retain your personal information for a period of time, but only for the purpose of considering your application for current or future available positions.  This information, which may include your name and contact information, prior education and experience, and other information you provided to us, may be shared with affiliated companies solely for the purpose of evaluating your qualifications for the particular position or other available positions, as well as with third-party service providers retained by us to collect, maintain and analyze candidate submissions for job postings.

In all circumstances, we may perform these functions directly or use a third-party vendor to perform these functions on our behalf who will be obligated to use your personal information only to perform services for us.  Also, if you access our website mobile applications or other online services from a third-party social platform, such as Facebook, we may share non-personal information with that platform to the extent permitted by your agreement with it and its privacy settings.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us.  We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising.  You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent.  To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website.  If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

This website uses Google Analytics to track website activity and visitor behavior.  If you want to opt-out of being tracked by Google Analytics, you may use the Google Analytics Opt-out Browser Add-on.  Google Analytics also collects data about visits to the website via the DoubleClick cookie and Floodlight tags.  This information is being used to provide demographic and interest data about visitors to the website and to target online display advertisements on third-party websites.  Using Google’s Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

Promotional Offers from the Community.  If you do not wish to have your contact information used by Us to promote our own services, you can follow the link to unsubscribe from mailing lists at the bottom of email communication; send an e-mail to stating your request; call 240-614-2800 and ask to be removed from marketing lists.  This opt-out does not apply to information provided to the Community as a result of entering into a residence agreement, providing health records or other transaction.

Accessing and Correcting Your Information

To review and change your personal information, you may call us at 240-614-2800 or send us an e-mail at to request access to, correct or delete any personal information that you have provided to us.  We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.  All information you provide to us is stored on our secure servers behind firewalls.  However, no system can be completely secure.  Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information or other communications will always remain secure.

Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website.  Any transmission of personal information is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures contained on the website.  You should take care with how you handle and disclose your personal information, and should avoid sending personal information through insecure email.  Please refer to the Federal Trade Commission’s website at for information about how to protect yourself against identity theft.

You agree that we may communicate with you electronically regarding security, privacy and administrative issues, such as security breaches.  We may post a notice on our website if a security breach occurs.  We may also send an email to you at the email address you have provided.

Data Retention

The Community may retain your personal information and non-personal information for as long as it is reasonably necessary for a legitimate business purpose.  The Community may dispose of or delete any such personal information or non-personal information at any time, except as set forth in any other agreement or document executed by both you and the Community concerning the same or as required by law.

Disclaimer of Applicability of Certain State Data Privacy Laws

We are not subject to regulation under the California Consumer Privacy Act of 2018 (“CCPA”), the Colorado Consumer Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”), the Utah Consumer Privacy Act (“UCPA”) or the Virginia Consumer Data Protection Act (“VCDPA”) (collectively “State Data Privacy Laws”).  Therefore, even if you are a resident of California, Colorado, Connecticut, Utah or Virginia and we may have personal information about you that is the type of information subject to the State Data Privacy Laws, the State Data Privacy Laws are not applicable to us or to our relationship with you.

Users Outside the United States

We are headquartered in the United States of America.  Personal information may thus be accessed by us or transferred to us in the United States.  By providing us with personal information, you consent to the storage or processing of your personal information in the United States and acknowledge that the personal information will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your personal information.

We will protect the privacy and security of personal information according to this Privacy Policy regardless of where it is processed or stored.

Changes to this Statement

The Community will occasionally update this Privacy Policy to reflect company and customer feedback.  The Community encourages you to periodically review this Privacy Policy to be informed of how the Community is protecting your information.


No portion of Seneca’s website, services and agency services is directed towards minors (individuals below the age of 18). The company does not solicit any information about minors, nor does it market to minors.

No Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of our website.


Questions or complaints about Seneca’s privacy policy, as well as concerns about the Community’s enforcement of the policy, can be directed to:

The Seneca Rockville
c/o Sales and Marketing Department

Last Modified Date
January 17, 2024

Accessibility Statement

We are committed to making this site available to the widest possible audience, including those using screen readers, magnifiers, or other forms of adaptive technology.  We are also committed to adhering with Web Content Accessibility Guidelines 2.1.  While we strive to adhere to the accepted guidelines and standards for accessibility and usability, it is not always possible to do so in all areas of the website.

We are proud to take a proactive approach to reviewing our website for accessibility and encourage visitors to alert us to any access barriers they encounter while using our site.  If you come across an accessibility issue, please contact our team at URL.  In your message, please let us know the nature of the issue you have encountered and the type of adaptive technology you were utilizing at the time.